At Fathm, we’re on a mission to help organisations achieve sustainability.
Our process of sparking creative change focuses on eight core principles.
Audience
Sustainability starts with serving your audience. Understanding your current – and future – audiences means knowing who they are, what they need, and how you can better serve them.
We can help you launch products and strategies that keep occasional users coming back for more, turning them into loyal brand advocates as well as paying subscribers.
Trust
Trust is the fundamental currency of news. It’s hard won, but easily lost. Audiences need to feel able to turn to journalism for clarity and transparency in an information ecosystem awash with noise and misinformation.
We’ve been working in the misinformation space for a long time and can provide expert guidance allowing your organisation to build a relationship of deep trust with your audience.
Environment
To be truly sustainable, we believe organisations must recognise the role of climate in every decision. We all have a responsibility to ensure our workplaces operate in a way that minimises environmental impact.
At Fathm, we enable organisations to reduce their environmental impact by mapping their carbon footprint and implementing low-carbon workflows as part of an efficient, tailor-made climate strategy.
Strategy
Creating space for innovation is the only way to future-proof your business strategy. Understanding and embracing new products and business models is fundamental to adapting and thriving in an ever-changing environment.
Fathm has helped dozens of organisations create, prioritise and test new concepts and ideas, building an unshakeable foundation for sustainability and confidence in future plans.
People
The people who make your organisation successful are your strongest asset. Retaining top talent increases efficiency and means you and your team are prepared for future leadership positions.
Fathm can help you invest in future leaders through management training, roadmaps for professional development, workplace wellbeing, and ensuring equality, diversity and inclusion are at the heart of your people strategy.
Operations
At Fathm, we’re not afraid to get geeky about workflows. We know that a strong workflow is the key to operating efficiently, not to mention team productivity and satisfaction.
We’ve built many workflows for newsrooms and other organisations, so let us bring our insight and experience to help you with yours.
Technology
Technology changes fast. Realising the opportunities of new technology and identifying the skills you need – now and in the future – is essential to your organisation’s sustainability.
We’ve got a team of experts who track the very latest advances in tech to help you and your organisation stay ahead of the crowd.
Impact
By measuring impact you can motivate your team, make stronger pitches to funders and increase audience revenue. But many organisations struggle with knowing what to measure and how to measure it.
Fathm can help you define impact for your organisation and create the impact strategy you need to measure, communicate and achieve your goals.