Fathm

Better systems for the people behind trusted information

Most AI projects fail quietly.

They get piloted, then quietly dropped. Or they go live and are sidelined, never quite becoming part of how teams actually work. 

The technology isn’t the problem, what sits around it is.

Fathm helps organisations avoid that gap. We work with your teams to identify where AI genuinely adds value, shape it around how you already operate, and build the confidence to make it stick.

No shortcuts. Just AI that is built to work in practice, not just in theory.


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How we work

#1 - Strategy

We help you understand where AI is most relevant to your organisation, providing a clear, realistic view of where AI fits and where it doesn’t, so you can prioritise investment and focus on areas with the greatest potential impact.

  • Identify areas where AI may support existing work

  • Assess current systems, data and readiness

  • Align potential use with organisational priorities

#2 - Systems & process

We look at how AI can integrate into day-to-day operations, helping reduce friction, improve consistency and support more streamlined ways of working.

  • Map workflows and identify opportunities for improvement

  • Design processes that incorporate AI without adding unnecessary complexity

  • Ensure that you have a people-first approach to your operational strategy

  • Support the development of data structures and internal logic

#3 - Implementation & governance

We support the introduction of AI in a way that teams can adopt and maintain, ensuring systems are usable, appropriately governed and able to evolve over time.

  • Introduce tools and approaches suited to your context

  • Develop governance frameworks and internal guidance

  • Support teams through adoption and iteration

Fathm’s approach was innovative, methodical and effective. It was a pleasure to work with them from start to finish - Mike Katona, Director, Graham Media Group

Our approach

From exploration to application

#1 - Discover
We work with you to understand your organisation, challenges and priorities, identifying where AI could support meaningful change.

#2 - Design
We translate this into structured approaches and practical frameworks, turning complex ideas into clear, actionable plans.

#3 - Deliver
We support implementation and refinement over time, helping embed new ways of working that can scale with your organisation.

Why Fathm

We bring experience working with hundreds of organisations navigating complexity, particularly in media, communications and technology-focused environments.

Our role is to help our clients:

  • Make informed decisions about AI adoption

  • Introduce systems that fit within existing structures

  • Approach implementation with clarity and appropriate oversight

  • Support operational efficiency and more effective use of internal resources

  • Build approaches that can adapt as technologies and organisational needs evolve

We’ve worked with…

Google News Initiative
Solutions Journalism Network
WAN-IFRA World Association of News Publishers
AFP
Save the Children

and many more…

Evolve

If you’re exploring how AI might fit within your organisation, we’d be happy to talk. We can help you think through the practical considerations, potential use cases and next steps and how these could translate into more effective, scalable ways of working.

Tell us about your organisation


Share a few details about your current priorities and where you are in your thinking around AI. We’ll review and come back with initial thoughts on how we could support.