Meet Fathm experts

Khalil Cassimally
Fathm Expert Network Associate

Khalil is an audience development expert and an advocate for more audiences-informed approaches in the media industry. He works to reconnect the industry with people by bringing newsrooms closer to audiences, with focuses on user needs, product work and AI. He works with teams spanning six continents at The Conversation; consults and mentors teams and individuals at media organisations around the world; and regularly speaks about audience-centricity at conferences.

Khalil also writes on a freelance basis, and has bylines in The Guardian, Scientific American, The Independent, among others.